Despite COVID-19, the municipality of Helmond wanted to do something for the urban scene. At the same time, they wanted to learn how the public space was being used and to get to know the urban scene better. During the summer we held a small (but incredibly cool) offline and online campaign that turned the city into an interactive urban playground.
With QR codes throughout the city, everyone could participate in mini-competitions on the spot and general competitions for everyone, with QR codes that brought you to the online world. Simultaneously the street competition was distributed to primary schools via neighborhood sports coaches. Did the youth enjoy watching the urban scene? Then they could sign up for it!
See for yourself how it went down in Helmond with user-based video's.